What the Hell is The House of Mourningwould?

Mourningwould, Darling. Not Morning Wood.

Yes, the name is intentional. No, it’s not just a pun (but also yes). Let me explain what the House of Mourningwould really is—and why you’re already part of it. 

The House of Mourningwould isn’t just a name—it’s a vibe.

It’s that moment backstage when you’re still wiping away your own tears but pulling your lashes on anyway.

It’s that energy that comes from making pain beautiful—turning grief into glitter, shadow into spotlight, and trauma into talent.

The House is:

• A place for the dramatic, the resilient, and the extra
• A brand that blends high camp with high concept
• My living drag archive of performance, presence, and personality

So no, it’s not just a cheeky pun (though I do love those). It’s where I go to create something hauntingly beautiful. And now, you’re part of it too.

🕯️ Stay close,
— Viv